Monday, February 18, 2013

اتجنن، اندهش! يلا..NOW

Amid a troubled political scene overspilling it's turmoil onto pretty much all aspects of social life in Egypt, advertisers have decided to tell us what to do when it comes to certain notions.

Apparently, It is completely CRAZY to do something spontaneous and random, that might just make someone else smile in the process, and if that's what crazy is then by all means go crazy! (I will not talk about the music accompanying that, that's a whole other post) Just lose it. ETGANIN!
But while you're trying, take a look at how they decided to share a Coke , somewhere else in the world. You will appreciate it

Or Take a look at how they spread the campaign itself in Australia ..


Then  of course, there's the chocolate bar that is just out of this world. Like every other ad in egypt, let's throw a pitch that has nothing to do with the product, then make a pretty cool ad, that's funny and creative, and will definitely go viral, (hell let's make a whole other version that is for viral purposes) and let's go with "ENDAHISH" for a slogan...  Andahish eh ya 3am? That's besides the point that there is absolutely nothing surprising about the 'prism' (في شكل هرمي غريب) shaped chocolate bar that has been around since 1908!!!!! Endahish at that you idiot! Oh and by the way, what is this obsession with women speaking like that?!!

Then I think it got a little more painful with all the takes on it

And finally, and because Pepsi is ... well ... what is there to say about Pepsi really? What the hell were you guys thinking? Yalla Now? Yalla now??
Suddenly their entire campaign on living the moment, how now is what we make of it, how now is more alive, is reduced to this weird statement that is asking me to COME ON! LIVE! NOW! "عيشها" .. "انعشها"  en3esh-ha?....

I can't even grasp the creative approach on that one to start. I have no idea what the hell is Yalla Now. بس والله اندهشت

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