It is really quite sad, and pathetic, when an advertising agency helps a client ride the revolutionary wave and manipulate it, but it's an entirely different ballgame when they dare to even hint at the idea that their client had anything to do with it.
It is not only arrogant and obnoxious and offensive, it is delusional, when that agency is advertising for one of the mobile companies that took part in the communication blackout that Egypt experienced; Vodafone, the very one that sent us those pro-government messages, seems to think they can play around the timing of an ad that had nothing to do with anything but pure market competition.
I had reviewed Vodafone's kowetna ad in one of the very first posts of this blog...if I had a problem with them then, this redefines my anger, my disgust, and my shock, at how shameless these creatives and copy writers are, those people who literally sell their ethics and principles for money, for clients who have absolutely nothing to do with the Egyptian revolution yet time and time again, try to work around it and make it work for themselves and their businesses.
This might just be the worst mistake JWT has made. The biggest marketing flop. It is nothing short of despicable.
- JWT made their video private at some point today, here is another link: