Wednesday, January 12, 2011

Etisalat is trying...

Etisalat just released two new TVC's starring Maged Kedwany once again. This time, Maged Kedwany isn't making fun of situations here and there, he's actually making fun of himself. That always wins points in my book, especially if the insight is about the Momma's boy complex Egyptian boys suffer from. 

Kedwany's little talk at the end about how Etisalat has helped his mom and him grow 'closer' and how she surrounds him is brilliant! The previous Kedwany ads all had a bunch of local insights and this one is the cherry on top. 

However, the Richard Gere one...well what can I say? They should have stuck to just one. I mean why? Why the double? why the ridiculous accent? Why the desperate image? Meh.

Etisalat, don't put all your eggs in one basket, and more over, pick your battles. Baby steps..

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