Kedwany's little talk at the end about how Etisalat has helped his mom and him grow 'closer' and how she surrounds him is brilliant! The previous Kedwany ads all had a bunch of local insights and this one is the cherry on top.
However, the Richard Gere one...well what can I say? They should have stuck to just one. I mean why? Why the double? why the ridiculous accent? Why the desperate image? Meh.
Etisalat, don't put all your eggs in one basket, and more over, pick your battles. Baby steps..