Monday, January 24, 2011

Angels Falling

I heard about the creative for this Ad before I saw it.
I liked the idea instantly. The thought of an innocent angel falling...a pure, holy being...falling for the irresistibility of whoever this one AXE boy model was going to be. I thought it was clever..

This disturbing. To say the least.

Did we have to make the angels literally and physically devastatingly fall like that? Crash? Break the marble and shake the Earth :S ? I wish there were words to capture the very confused/concerned look I had on my face as I watched this.

Oh..and why do our lady angels look like strippers/pole dancers/lingerie models?

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