Wednesday, May 29, 2013

Given the chance.

It's been a while since an ad has made me want to post it here.
I read a comment by the sharer of the video prior to watching it, and it said "Every Egyptian will relate". I looked at the 00:47 time log and liked the length, so I clicked play.

As soon as the camera panned out I put my hand to mouth and half laughed half gasped and continued watching. I thought the chicken was ridiculous and almost dismissed the entire thing until the final slogan was seen and narrated. Chicken pizza is never an appealing option, at least not to avid pizza lovers. It doesn't settle well. And for some reason it's just not pizza, it's this half quiche half feteera kinda thing. Just isn't pizza. But the slogan asks the pizza enthusiast to give it a chance, because when you give something a chance sometimes it works out. It's really quite simple.

But are you left thinking about your missed opportunities? Are you studying the contrast that "the road not taken" in life has to your current reality? Or am I just reading too much into it due to feeling particularly 'reflective' at the moment, if you know what I mean.

Well I am. And not only about mine, but an entire generation that has gotten used yet wary of an opportunity mirage that often appears in the distance of a tough, break-less and stubborn way of things getting done. Yes I see it all the time. What many of us could have been where/when opportunity was less scarce, or where/when we could have been better opportunists.

Cheers to the ad. I like it.

Monday, February 18, 2013

اتجنن، اندهش! يلا..NOW

Amid a troubled political scene overspilling it's turmoil onto pretty much all aspects of social life in Egypt, advertisers have decided to tell us what to do when it comes to certain notions.

Apparently, It is completely CRAZY to do something spontaneous and random, that might just make someone else smile in the process, and if that's what crazy is then by all means go crazy! (I will not talk about the music accompanying that, that's a whole other post) Just lose it. ETGANIN!
But while you're trying, take a look at how they decided to share a Coke , somewhere else in the world. You will appreciate it

Or Take a look at how they spread the campaign itself in Australia ..


Then  of course, there's the chocolate bar that is just out of this world. Like every other ad in egypt, let's throw a pitch that has nothing to do with the product, then make a pretty cool ad, that's funny and creative, and will definitely go viral, (hell let's make a whole other version that is for viral purposes) and let's go with "ENDAHISH" for a slogan...  Andahish eh ya 3am? That's besides the point that there is absolutely nothing surprising about the 'prism' (في شكل هرمي غريب) shaped chocolate bar that has been around since 1908!!!!! Endahish at that you idiot! Oh and by the way, what is this obsession with women speaking like that?!!

Then I think it got a little more painful with all the takes on it

And finally, and because Pepsi is ... well ... what is there to say about Pepsi really? What the hell were you guys thinking? Yalla Now? Yalla now??
Suddenly their entire campaign on living the moment, how now is what we make of it, how now is more alive, is reduced to this weird statement that is asking me to COME ON! LIVE! NOW! "عيشها" .. "انعشها"  en3esh-ha?....

I can't even grasp the creative approach on that one to start. I have no idea what the hell is Yalla Now. بس والله اندهشت

Thursday, September 6, 2012

SMS Marketing


It must be the most invasive form of advertising yet. If I didn't sign up to it, do not send me your promotions and sales and messages, and if I didn't willingly give you my phone number, you shouldn't have it.

Who sells these numbers to these people? Who has these databases and abuses them in this fashion? I find it unacceptable and it must be stopped. I don't know if it's done elsewhere and frankly I don't care, my phone inbox is private and so is my number!





Monday, May 7, 2012

Guardian's Three Little Pigs

Possibly one of the most genius advertisements I have ever watched.
There's nothing here that doesn't scream what they want to say, nothing here that isn't creative, isn't brilliant, isn't simple enough to wow you away.
This is commercial art at it's best, borrowing from a childhood night-time story, engraved in our minds and hearts forever, twisted and contorted to fit every aspect of our modern day craving for intellectual and creative material.
It is just great.

Saturday, August 13, 2011

A call to Advertising Critics in Egypt

For one reason or another, we're all interested in what the advertising scene in Egypt brings forth. We review it, we critique it, we spill our two cents and most of the time (well we try really) we're being reasonable and we're not talking out of our asses. A lot of us have actually worked in advertising, or have been focused on it for years. We understand it, (at some point perhaps even liked it) and we care about the end result.

So here's my suggestion. Let's create an unofficial Advertising Authority. Let's be the entity that reviews ads in Egypt and make our voices heard, and most of all, matter. Let's pool our resources, points of views, and create a sort of Rotten Tomatoes like portal where we can rate ads, criticize them (as constructively as we can) and who knows, maybe we'll end up making a difference in the shit people have to bare with night and day between the shows they actually WANT to watch.

It's time advertising agencies and their clients pay attention to some detail, get their act together, and make some decent advertising material.

Who's in?

Sunday, August 7, 2011

Ramadan ADs: Mobinil and the late Hassan El Asmar

This morning I woke up to the news of Hassan El Asmar's death due to a heart attack.
All I can say is that his last appearance on Mobinil's Ramadan commercial was a joy-bringing one.
I meant to review that ad before I heard of his death, and I meant to praise it, because advertising aside, it's a funny little clip that featured one of Egypt's great popular music singers. It's light, it's well produced and shot, it makes the point it's meant to make, and gives us a nice dose of Egyptian humor and song.

I enjoyed it alot. From the VO at the start, to the illustrated words on the T-Shirt, the split screen, the zoom out to El Asmar on the couch accompanied by the classic-looking accordion player, the lyrics and the acting.
It's a great ad, and a bitter-sweet last memory of El Asmar. May he rest in Peace.

Thursday, August 4, 2011

Ramadan ADs: CocaCola's Better Tomorrow

First thing's first. The kids are adorable, and I don't know a single person who didn't think so.

Alright, other than that... I have to give it to CocaCola this Ramadan because they managed to put a genuine smile on people's faces.

As always, since the days of Hesham Abbas even, we've been used to hearing original jingles from CocaCola and this time is no different. The music is relaxing, sweet, and the kids, again, are just incredibly cute!

I am very fond of the mix between illustration and real footage that some how did not lose it's Egyptian touch as they bring it home with all the references to where we are in the country today; corruption, donations, negativity, of course laziness in Ramadan and mommies making yummy food, the waves of bad news....and our very own Bassem Youssef :)

If there's one thing that's throwing me off, it has to be the resemblance to Vodafone as the AD starts off. The red screen with the centered writing in white...I know that's CocaCola too of course, but some people have mistaken it for a Vodafone commercial, considering that ever since they dropped the puppets they've been trying to forcefully take credit for the strangest things in Egypt. But we'll blame this one on Vodafone not you guys :P

Anyway Great Job integrating your 'Tomorrow is better' campaign with Ramadan and Egyptian culture...I like the AD a lot!

Ramadan Kareem :)